Lalouette

Silk Accesories

Brand Identity
Printed Collateral

Timeless Luxury Brought To A Modern Clientele
Laluette was born from the love and appreciation of Mulberry Silk. Manon, the founder, believes that a silk scarf is a piece that should be found in every classy woman's wardrobe.
"Luxury quality without the luxury mark-up" is the brand philosophy that brings it to the modern, millennial audience. Minimalistic and elegant identity is livened up by fresh and feminine lilac color to represent the brand as youthful and progressive.
Inspired by muses such as Audrey Hepburn, they work with today's influencers to create a brand image that can be equally classic as current and relatable. Identity is enriched by custom-made patterns that resemble swirls of this beloved fabric.
Tone:

Classy  |  Timeless  |  Feminine  |  Elegant  | Modern