Latitude

wine experiences &
members club

Brand Identity
Printed Collateral

Exclusive Experiences For Wine Enthusiasts
Latitude is a member’s club granting access to three exclusive vineyards located in Bordeaux, Tuscany, and Priorat.
Latitude focuses on the specific audience that is passionate about wine and seeking unique experiences. The brand concept refers to the geographic coordinates of 3 vineyards located in famous wine regions - 41° Priorat, 43° Tuscany, and 44° Bordeaux.
Those numbers are well recognized among wine enthusiasts. We played with them as a brand element that creates a form of "secret code" -  something that is known only for the insiders, to enhance the brand's exclusive and expert-like image.
Tone:

Elegant | Luxurious | Exclusive | Masculine | Expert

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