The idea for Modern Charcuterie was born during the onset of the pandemic in New York City when Nakia - the founder, was creating thoughtfully assembled charcuterie boards to send as a gift to her friends and family and help them endure these difficult times. Modern Charcuterie celebrates the joy of gathering and sharing beautiful food.
We wanted to create a brand image that represents the premium quality of the product but also conveys the warm
and joyful feeling that guests have as they come together
around the table and create memorable experiences throughout the evening.
The brand palette is built around elegant Payne’s Grey combined with warm beige tones. Fonts are elaborate, calligraphic, personal and the use of grids and divider lines resembles the look of old-school Parisian deli while still speaking to modern New Yorkers.